Built in.
Configured for you.
Thirteen capabilities, one platform -designed around your brand and shaped to your business before you go live. No app sprawl. No license shopping.
Sell, publish, and talk to customers
Storefront & checkout
Sell online from day one.
A complete storefront -catalog, variants, taxes, checkout, orders -set up with your products before launch. Every order, customer, and refund managed from one place.
- Payments through Stripe, Razorpay, PayPal, or your gateway
- Shipping with ShipRocket, FedEx, DHL, or your courier
- Tax rules, discounts, and inventory built in
Content & blog
A blog, landing pages, and posts -same place as your products.
Your marketing team writes, schedules, and ships pages from a clean editor. Categories, tags, drafts, revisions -no developer ticket, no second CMS.
- Drag-and-drop page builder for landing pages
- Blog with categories, tags, and comments
- Schedule, draft, and revise -with version history
Northwind Support
WhatsApp · online
Hi -is the linen overshirt back in stock?
2:14 PM
Hello! Yes, sand and stone are back. Olive ships next Tuesday. Want me to send the link?
2:14 PM
Stone please. Thanks!
2:15 PM
Customer chat
Answer customers on the channel they already use.
A chat widget on the storefront plus WhatsApp Business -both flowing into one inbox. AI assist for first-line replies, opt-in. No context-switching between tools.
- On-site chat widget with brand controls
- WhatsApp Business integration in the same inbox
- Optional AI replies trained on your products and policies
Designed and shaped to your business
Themes & design
A starting point -not a destination.
Polished theme starting points for retail, food, services, real estate, and more. We retune colors, fonts, layout, and copy to your brand before launch. The result looks like yours, not a template.
- Ten curated themes across common store categories
- Retuned to your brand tokens and content
- Or commission a custom theme on the same foundation
Customization
Bend it to fit your business.
Custom fields on every entity, custom admin pages for your real workflow, and a page builder that mixes our blocks with yours. Brand tokens stay editable after launch.
- Custom entities and fields for your data
- Custom admin pages and navigation
- Brand tokens (color, font, logo) editable from one place
Admin dashboard
One place to run the whole store.
Products, orders, customers, content, conversations, and team -all in one dashboard with role-based access so the right people see the right areas.
- Roles and granular permissions
- Activity history and full audit log
- Global search across every section
Connected to the rest of your stack
Email & files
Send email. Store every image, video, PDF.
Transactional and marketing email through your provider of choice. Files stored securely with image handling and CDN-ready URLs -no plugin shopping.
- Email via Amazon SES, SMTP, Gmail, or your provider
- File storage on AWS S3 or your own disk
- Image resizing, optimization, and CDN-ready URLs
curl https://api.your-store.com/v1/orders \
-H "Authorization: Bearer $TOKEN"API
Connect your CRM, ERP, or warehouse.
Every record -products, orders, customers, content -is reachable through a stable, documented API. Webhooks for the events that matter to your other systems.
- Read and write on any entity, with auth scopes
- Public read endpoints for blog and forms
- Webhooks for orders, submissions, and content changes
Found, fast, and safe
SEO & discovery
Get found on Google -built in, day one.
Every product, post, and page ships with editable titles, descriptions, structured data, and clean URLs. Sitemaps update themselves as you add inventory.
- Per-page meta and Open Graph editors
- Auto-generated sitemap and robots
- Structured data for product, blog, FAQ
Performance
Fast pages, by default.
Server-rendered, edge-cached, image-optimized. Customers don't wait for the cart to load, and search engines don't dock you for a slow product page.
- Edge caching with on-demand revalidation
- Automatic image optimization and responsive sizes
- Lighthouse 95+ on every theme
Security
Built to keep your data -and theirs -safe.
Role-based access, encrypted storage, and a clear audit trail. Compliance-ready foundations so your IT and legal teams don't have a list of objections.
- Granular roles, permissions, and audit log
- Encrypted at rest and in transit
- GDPR-aware data handling, SOC 2 path
Smarter every day
AI assists
AI where it earns its keep.
Auto-generate product copy, summarize reviews, surface trending bundles, draft chat replies. Every assist is opt-in and runs through your provider.
- Auto-generate product and meta copy
- AI replies for support chat
- Review summarization and tagging
Analytics
Live numbers leadership opens daily.
Sessions, orders, conversion, top products, abandoned carts -visible in the admin without a separate tool. Connect Google Analytics or Meta if you want, or use what's built in.
- Built-in dashboard, no setup
- Connect Google Analytics, Meta Pixel
- Export to CSV or your warehouse
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Common questions
Things people ask before they sign.
Most stores launch in four to eight weeks. We scope your catalog, your integrations, and your design needs on the first call.
Yes. Migration of products, customers, orders, and redirects is part of the launch engagement.
We do. Updates, monitoring, and patches are included in every active engagement.
On infrastructure of your choice -your AWS / GCP / DigitalOcean account, or ours. We handle the deployment either way.
Yes. Brand tokens, theme tweaks, content, and products are editable by your team. Bigger changes (new admin pages, new integrations) come through us.
Either. We can design from scratch, retune a theme to your brand, or work with your design team's files.
Tell us about your store.
Catalog, customers, integrations -bring what you've got. We'll come back with a sketch, a timeline, and a price.